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YOUR BUSINESS ACRONYM ULTIMATE CHEAT SHEET: THE TOP 75


Learning a new language is not easy. Using that language in a professional setting adds additional challenges; however, when you throw business acronyms into the mix, you can sometimes feel like your foreign coworkers or clients are speaking to you in a different third language, one you never heard before! It can throw you off your game in a conversation. While some of us have the guts to ask for clarification when we have no idea what’s being said, others of us cringe at the thought of asking potentially “stupid” questions.


This blog is for you my friends! We’ve rounded up 75 most commonly used acronyms in business.


Key Business Acronyms

Let's learn the basics first!


AIDA: Attention, interest, desire, action

ASAP: As soon as possible

B2B: Business to business

B2C: Business to consumer

BD: Business development

BID: Break it down (not to be confused with the verb 'to bid'

BR: Bounce rate

CAO: Chief analytics officer

CDO: Chief data officer

CEO: Chief executive officer

CFO: Chief financial officer

CIO: Chief information officer

CMO: Chief marketing officer

CMS: Content management system

COB: Close of business

COO: Chief operating officer

CPA: Certified public accountant

CPC: Cost per click

CR: Conversion rate

CRM: Customer relationship management

CSO: Chief security officer

CSR: Corporate social responsibility

CTA: Call to action

CTO: Chief technology officer

CTR: Click-through rate

DM: Direct message or direct mail

EOD: End of day

EOM: End of message

EOT: End of thread

EOW: End of week

ETA: Estimated time of arrival

FTE: Full-time employee

FWIW: For what it’s worth

GC: General counsel

HR: Human resources

IAM: In a meeting

IMO: In my opinion

KPI: Key performance indicator

LET: Leaving early today

LMK: Let me know

MoM: Month over month

MTD: Month to date

NIM: No internal message

NRN: No reply necessary

NSFW: Not safe for work

NWR: Not work-related

OOO: Out of office

OT: Off-topic

OTP: On the phone

PA: Performance appraisal

PM: Project manager

POC: Point of contact

PPC: Pay per click

PR: Public relations

PTE: Part-time employee

PTO: Paid time off

R&D: Research and development

Re: Referring to

RFD: Request for discussion

RFP: Request for proposal

RFQ: Request for qualification

RFI: Request for information

SEO: Search engine optimization

SMART: Specific, measurable, attainable, realistic, time-bound

SMB: Small to medium business

SME: Subject matter expert

SWOT: Strengths, weaknesses, opportunities, threats


TED: Tell me, explain to me, describe to me

TMI: Too much information

TOS: Terms of service

TYT: Take your time

WFH: Work from home

WIIFM: What’s in it for me

WOM: Word of mouth

W/O: Without

W/: With

YTD: Year to date


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